Online marketing, also known as digital marketing, is the practice of promoting products, services, or brands through digital channels such as the internet, social media, email, search engines, and mobile devices. It involves using various digital marketing strategies and tactics to reach a target audience, build brand awareness, drive traffic, generate leads, and convert prospects into customers. Some common online marketing strategies include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, affiliate marketing, and influencer marketing. These strategies can be used individually or in combination, depending on the business goals and target audience. Online marketing provides businesses with a cost-effective way to reach a global audience and compete with larger companies. It allows businesses to measure their marketing efforts and track the effectiveness of their campaigns in real-time, providing
Social and political general subject